PACE Meeting November 2010

November 2010 P.A.C.E. Luncheon

Speaker: Cheryl Perkins of Cheryl K. Perkins & Associates

How to Get your Company Listed in Local Search on Google, Bing & Yahoo

Say goodbye to the phone book! Local Internet search is changing the game for those looking to market locally online, particularly small businesses. Whether using local search marketing or local SEO, the resulting impact on traffic and sales – online and off is impossible to ignore. Get it right and you might corner you local market, get it wrong and you’ll be left in the dust.

 

November 2010 P.A.C.E. Luncheon

Speaker: Cheryl Perkins of Cheryl K. Perkins & Associates

How to Get your Company Listed in Local Search on Google, Bing & Yahoo

Say goodbye to the phone book! Local Internet search is changing the game for those looking to market locally online, particularly small businesses. Whether using local search marketing or local SEO, the resulting impact on traffic and sales – online and off is impossible to ignore. Get it right and you might corner you local market, get it wrong and you’ll be left in the dust.

 
In any event, here are some startling statistics about local search:
  • 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
  • 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)

What’s most impressive is that 90% of online commercial searches result in local offline purchases and 61% of all local searches result in a transaction. Is this an opportunity you can afford to miss? More precisely, what you need to ask yourself is, when local customers search for what you sell, do they find you?

Cheryl Perkins of Cheryl K. Perkins & Associates, an award-winning web site design, development and search engine optimization firm in Newton, NH, is a member of PACE. She created and maintains our PaceNH.com web site. 

Download The Presentation

Download Cheryl’s Presentation on “How To Get Your Company Listed In Local Search” and see how you claim and set up your local listings to get top recognition in Google, Bing & Yahoo.


Enjoy our photos from this event!

Jane Dichard of Region 10 Community Support Services and a PACE Board Member with Jennifer Goodsell of the Goodsell Law Offices of Methuen, MA and the PACE Secretary

Cindy Carver of Pentucket Bank and PACE Vice President

Ken Quinney and Vince Chestnut

Marie Karcasinas of Haverhill Bank and Diane Rothwell of the Timberlane Performing Arts Center enjoying themselves

Cheryl Perkins of Cheryl K. Perkins & Associates and a PACE Board Member.  Cheryl is the guest speaker for this meeting of PACE and is enjoying herself along with Jane Stewart of the People’s United Bank and also a PACE Board Member.

Wayne Besaw of Delta Cleaning along with Christopher Howe of AFLAC

David Stratton of Comprehensive Business Services and a former PACE Board Member for many years

Shannon Moynihan of Moynihan Lumber is joined by David Stratton of Comprehensive Business Services

Jennifer Selfridge, Coordinator, So. Rockingham Coalition for Healthy Youth and a former PACE Board Member hams it up with Mike McConnell of Century Copier Specialists.  Mike is a former Board Member and PACE Officer.

Philip Gamache of Gamache Financial Services and a PACE Board Member

Zeina Saghbini of Cartridge World Plaistow

Suzanne Woulfe of Sue’s Custom Interior Sewing

Karen Keisling, Independent Beauty Consultant with Mary Kay Cosmetics and the current PACE President sits along side of Kenneth Quinney of Pentucket Bank